Exhibitor FAQs for PROJECT DIGITAL

Here are answers to some of the most frequently asked questions about the event.
Browse the exhibitor topics below to find what you are looking for.  

About PROJECT DIGITAL

Please connect with your PROJECT DIGITAL sales contact who can advise on the most appropriate packages, ensuring your brand is represented in all relevant marketplaces.

PROJECT DIGITAL will run from September 1, 2020 to November 1, 2020.  

PROJECT DIGITAL offers brands exposure to a global retail audience through a centralized, digital marketplace hub driven by targeted marketing, exclusive content, brand storytelling, and innovative virtual showroom technology. We will be driving relevant buyers to your virtual showroom through curated, original content delivered via an omnichannel marketing approach. 

Brands can showcase either immediate, upcoming or both.  When uploading products, the brand can designate each item’s seasonality by simply tagging.  This process will be explained during the onboarding experience. 

 

About the Platform

You don't have to be an existing NuORDER customer, but you will need to setup a NuORDER brand page in order to participate and connect with buyers for PROJECT DIGITAL.

When you purchase a package to exhibit at PROJECT DIGITAL, the functionality will be added to your existing NuORDER account. Please contact your PROJECT DIGITAL sales contact to request a copy of the contract.

If you're on another platform, then you can download your linesheets into excel and then simply upload them into the NuORDER platform. It is really easy, as you will already have your assets set up in a consistent format. 

There is a thorough onboarding process and user support to help you build and manage your brand page during the 8 weeks of PROJECT DIGITAL. 

Yes, you’ll have the full capabilities of the NuORDER OMS platform for the duration of PROJECT Digital. You can also easily export information from your NuORDER account into other systems or B2B platforms, if you wish to do so.

Yes, all order information can be easily exported from NuORDER. 

Yes, if you’d like to continue using the NuORDER platform after PROJECT DIGITAL concludes on November 1 you will be able to do so. Details on how you can do this will be published shortly.

You’ll receive full guidance on how to export all order information.

Yes, brands can set the payment terms for their various buyers.

Brands are displayed in alphanumeric order.

 

Managing and Connecting with Buyers

Through the combined database of NuORDER’s retailers and our fashion trade event marketplaces (MAGIC, COTERIE, PROJECT, MICAM Americas and CHILDREN’S CLUB) a global pool of buyers are resourced, featuring boutique to big-box retail stores shopping a wide variety of fashion categories, including apparel, footwear, and accessories.  All buyers will be required to be registered and approved before accessing the digital trade event. You'll also have control over which buyers can view your profile and what they can see through the privacy setting of your digital brand page.

If you have the contact details of the buyer, you can reach out to them directly by sending them your unique URL for your digital showroom. If you do not have their contact details, that retailer will need to request to connect with you, for you to be able to interact with them. Additionally, through targeted content like brand editorials & designer interviews, retailers will be able to discover your products and navigate to your brand page in order to request a connection and shop your brand.

You will only be able to see the buyers who have sent you a connection request, not all who have viewed your showroom. However, you will also receive an analytics report which will provide you key metrics on your page performance.

Yes, you can invite your own buyer base to PROJECT DIGITAL. Each brand page has a unique URL, so you can send a link and invite your buyers to visit. We will also be inviting our buyer database through targeted email, digital ads, social media, etc. NOTE: All retailers will need to register for PROJECT DIGITAL, which can be accessed by our show website pages and registration emails. 

No, your buyer database will not be shared with anyone else and will remain private.

If a buyer is interacting with a brand through the NuORDER mobile app, then they can use digital signatures.

 

Managing Your Profile 

You will receive full training on how to set up, upload your products, and manage your brand page, with full editing capabilities to your page at any time.  It’s an easy to use drag-and-drop platform. A dedicated support team is available to assist with any questions throughout the 8 weeks PROJECT DIGITAL is live.

Exhibitor onboarding begins on August 3, 2020 and PROJECT DIGITAL goes live on September 1, 2020 – giving you one month to build your brand page and upload your products.

There is a dedicated support team to help with any questions. You’ll also receive full training on how to use the platform, along with numerous on-demand guides and resources available through the platform. Hundreds of brands have already successfully onboarded into the NuORDER platform, so it’s a proven smooth and well-practiced process.

You have complete control of your privacy settings. These settings can be tailored to only allow reviewed and approved buyers to see your products, or you can choose to make your profile open to all buyers.

Yes, you can be included in more than one digital marketplace. Please speak with your PROJECT DIGITAL sales contact, who will be able to advise on the most appropriate marketplace packages to showcase your brand and collections.

You can easily segment your pricing based on customer type when you set up your page. For example, a speciality store will see one price and a department store will see another. They will only see the price that is relevant to them. 

Yes, however NuORDER does have a network of photographers available to support with product photography, including 360 images shots. Please contact your PROJECT DIGITAL sales contact if you are interested in finding out more about available photography services.

Yes, you can update products at any time during the show. Inventory can be updated on an ongoing basis by simply uploading an excel template exported from your inventory management system. In fact, we encourage you to upload “new” products throughout the event – this will give our marketing team an opportunity to include the new items in weekly “what’s new” content and promotions.

 

Multiple Reps and Showrooms 

Yes, you can have a showroom page. Showrooms will receive a free page if the brands they represent register and pay for their own brand page, as individual brand representation is necessary for targeted marketing communications. Connect with your PROJECT DIGITAL sales contact for more information about the showroom offering.

Your profile can be set up so different reps are responsible for different geographical areas. They will only be able to sell to businesses registered in those areas.

Have additional questions about PROJECT DIGITAL?


Get in touch with our Customer Service Team.