Here are answers to some of the most frequently asked questions about the event.
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PROJECT DIGITAL offers brands exposure to a global retail audience through a centralized, digital marketplace hub driven by targeted marketing, exclusive content, brand storytelling, and innovative virtual showroom technology. We will be driving relevant buyers to your virtual showroom through curated, original content delivered via an omnichannel marketing approach.
If you're on another platform, then you can download your linesheets into excel and then simply upload them into the NuORDER platform. It is really easy, as you will already have your assets set up in a consistent format.
There is a thorough onboarding process and user support to help you build and manage your brand page during the 4 weeks of PROJECT DIGITAL.
Through the combined database of NuORDER’s retailers and our fashion trade event marketplaces (MAGIC, COTERIE, PROJECT, and MICAM Americas) a global pool of buyers are resourced, featuring boutique to big-box retail stores shopping a wide variety of fashion categories, including apparel, footwear, and accessories. All buyers will be required to be registered and approved before accessing the digital trade event. You'll also have control over which buyers can view your profile and what they can see through the privacy setting of your digital brand page.
If you have the contact details of the buyer, you can reach out to them directly by sending them your unique URL for your digital showroom. If you do not have their contact details, that retailer will need to request to connect with you, for you to be able to interact with them. Additionally, through targeted content like brand editorials & designer interviews, retailers will be able to discover your products and navigate to your brand page in order to request a connection and shop your brand.
Yes, you can invite your own buyer base to PROJECT DIGITAL. Each brand page has a unique URL, so you can send a link and invite your buyers to visit. We will also be inviting our buyer database through targeted email, digital ads, social media, etc. NOTE: All retailers will need to register for PROJECT DIGITAL, which can be accessed by our show website pages and registration emails.
You will receive full training on how to set up, upload your products, and manage your brand page, with full editing capabilities to your page at any time. It’s an easy to use drag-and-drop platform. A dedicated support team is available to assist with any questions throughout the 4 weeks PROJECT DIGITAL is live.
There is a dedicated support team to help with any questions. You’ll also receive full training on how to use the platform, along with numerous on-demand guides and resources available through the platform. Hundreds of brands have already successfully onboarded into the NuORDER platform, so it’s a proven smooth and well-practiced process. We also offer onboarding support packages to help you design your profile page and upload brand data.
Yes, you can update products at any time during the show. Inventory can be updated on an ongoing basis by simply uploading an excel template exported from your inventory management system. In fact, we encourage you to upload “new” products throughout the event – this will give our marketing team an opportunity to include the new items in weekly “what’s new” content and promotions.
Yes, you can have a showroom page. Showrooms will receive a free page if the brands they represent register and pay for their own brand page, as individual brand representation is necessary for targeted marketing communications. Connect with your PROJECT DIGITAL sales contact for more information about the showroom offering.
Get in touch with our Customer Service Team.