PROJECT New York Schedule.  July 19-21, 2020. Jacob Javits Center, New York.

Seminars and Event Schedule

Date and Time

19 January | 09:00 AM - 06:00 PM

Location

DENIM ROOM

Neighborhood

DENIM ROOM

From premium to advanced to artisanal, DENIM ROOM is a preview of heritage and next-generation men’s and dual-gender brands pushing the denim world forward through responsibility, creativity, and innovation.

Date and Time

19 January | 09:00 AM - 06:00 PM

Location

Denim Room | Booth #522

Neighborhood

DENIM ROOM

Artifacts: Experimental works that never hit the masses; favorites from the nineties and vintage pieces from unknown origins. From Maurizio Donadi, official Brand Ambassador and Creative Director for DENIM ROOM, an extremely rare selection of denim "artifacts" from his personal archive will be on display for viewing and inspiration.

Date and Time

19 January | 09:00 AM - 06:00 PM

Location

PROJECT N:OW Stage | Booth #475

Show

PROJECT

The N:OW Forum is an industry gathering that analyzes and sets the stage for what's new, now, and next in fashion. WGSN, Highsnobiety, and relevant guest speakers lend expertise through trendcasting, bespoke presentations, and panel discussions.

Date and Time

19 January | 02:00 PM - 03:00 PM

19 January | 04:00 PM - 06:00 PM

Location

PROJECT N:OW Stage | Booth #475

Show

PROJECT

Nice with it? Prove it! Take a break and join us for some PS4 action on the big screen. Play a few throwbacks and some new stuff - show us your skills.

Date and Time

19 January | 03:00 PM - 04:00 PM

Location

PROJECT N:OW Stage | Booth #475

Show

PROJECT

Accompanying our afternoon N:OW Forum, an assortment of complimentary food and beverages are available to nosh on. Stick around after the panels conclude and get a chance to chat with the speakers.

Date and Time

19 January | 09:00 AM - 06:00 PM

Location

Made In Italy Lounge  | Booth #825

Neighborhood

Made In Italy

Co-sponsored by Kartell and The Italian Trade Commission, enjoy some quality time in the Made In Italy lounge with colleagues or clients...you never know who you might meet here. 

Date and Time

19 January | 09:00 AM - 06:00 PM

Location

Made In Italy Lounge  | Booth #825

Neighborhood

Made In Italy

Buongiorno Retailers!  Start your morning with coffee and biscotti, courtesy of The Italian Trade Commission.  Served daily starting at 9 AM and located in the Made in Italy lounge.

Date and Time

19 January | 09:00 AM - 06:00 PM

Location

Booth #22-66

Show

PROJECT

Looking to discover new brands?  Come and browse new and emerging talent as they debut a selection of their top products in a special first day preview.  Find them on the show floor to view their full collections.

Date and Time

19 January | 09:00 AM - 06:00 PM

Location

Booths #1-14

Neighborhood

THE TENTS

Sitting within the elevated environment of The TENTS is a curated collection of men’s grooming, wellness, and apothecary brands; curated by Garrett Munce, Grooming Editor for Esquire and Men's Health.

Date and Time

19 January | 02:00 PM - 03:00 PM

Location

Made In Italy Lounge | Booth #825

Neighborhood

Made In Italy

Drawing inspiration from and in celebration of Frederico Fellini’s 100th birthday, Jeremy Kirkland of the Blamo! podcast joins PROJECT's Brian Trunzo to present a live fashion event showcasing the best AW/20 looks from Made in Italy brands while discussing the joys of Italian fashion.

Date and Time

19 January | 03:30 PM - 06:00 PM

Location

Made In Italy Lounge | Booth #825

Neighborhood

Made In Italy

Following the live model presentation of SCREEN STYLE, a full collection of presented looks will be on display in the Made In Italy lounge for the remainder of the show.

Date and Time

19 January | 09:00 AM - 06:00 PM

Location

The TENTS Wellness | Booth #282

Neighborhood

The TENTS

Inside The TENTS: Wellness, receive complimentary soft services and discover the latest expertly crafted grooming products from Fellow Barber.

Date and Time

19 January | 09:00 AM - 06:00 PM

Location

Booth #22-66

Show

PROJECT

Looking to discover new brands?  Come and browse new and emerging talent as they debut a selection of their top products in a special first day preview.  Find them on the show floor to view their full collections.

Date and Time

19 January | 09:00 AM - 06:00 PM

Location

BOOTH #203

Show

PROJECT

PROJECT and Upcycle are putting responsibility in your hands this season. Grab your limited edition sustainable tee and or tote inside the entrance at the PROJECT Merch print space. While supplies last. 

Date and Time

19 January | 11:00 AM - 12:00 PM

Location

PROJECT N:OW Stage | Booth #475

Show

PROJECT

As the menswear market continues to grow at a faster rate than womenswear, new opportunities are surfacing for category growth and technological advancement. WGSN will highlight the key areas and strategies to stand out in A/W 20/21.

Presented by: Polly Walters, Editor - Trend Feed, WGSN.

Date and Time

19 January | 03:00 PM - 04:00 PM

Location

PROJECT N:OW Stage | Booth #475

Show

PROJECT

Organic. Ethical. Sustainable. Fair Trade. Sure, we’ve all heard these buzzwords countless times. But, what does it mean to put them into practice? Join us for a discussion with the designers, founders, collectors, and curators who’s brands and identities are built on these concepts.

Moderator:

Noah Zagor, Consultant - Styling, Writing, & Creative Direction

Speakers:

Maurizio Donadi, Co-Founder and Creative Lead, Atelier & Repairs

Georg Wolff, Co-Founder, Buckle & Seam 

Tabitha Vogelsong, Vice President of Branding and Sales, Upcycle

Tricia Carey, Director of Global Business Development - Apparel, Lensing

Date and Time

19 January | 04:00 PM - 05:00 PM

Location

Denim Room | Booth #522

Neighborhood

DENIM ROOM

Join The PROJECT Team and official Brand Ambassador and Creative Director of DENIM ROOM, Maurizio Donadi, for complimentary champagne as we celebrate the preview of DENIM ROOM.

Date and Time

19 January | 09:00 AM - 06:00 PM

Location

Donation Wall, located near the Café

Show

PROJECT

Donate any unwanted box lunch items (apples, bagged chips, packaged cookies..etc.) which will be collected by NY Common Pantry and distributed at different food pantries throughout the city. This is a great opportunity to give back while making strides towards a more sustainable footprint.

Date and Time

19 January | 01:00 PM - 02:00 PM

Location

 PROJECT N:OW Stage | Booth #475

Show

PROJECT

It’s been almost a decade since the height of #menswear, the classic men’s clothing movement that launched a thousand blogs (and a few careers). As it faded away, unstructured blazers were replaced with designer hoodies; hard bottoms with limited edition sneakers. But recently, trendsetters have been spotted in loafers again and iconic skate brands are producing suits. This is the new age of tailoring. Listen to industry insiders talk about how stores and brands are creating tailoring for a younger market—how cutting edge brands and runway pieces can sit next to fully canvased suits on store racks and in customers closets.

Moderator:

Noah Zagor, Consultant - Styling, Writing, & Creative Direction

Speakers:

Eric Jennings, VP/Creative Director, Peerless 

Pete Anderson, Contributor, Put This On (putthison.com)

Eric DeLeon, Buyer/Brand Manager, MartinPatrick 3

Date and Time

20 January | 09:00 AM - 06:00 PM

Location

Denim Room | Booth #522

Neighborhood

DENIM ROOM

Artifacts: Experimental works that never hit the masses; favorites from the nineties and vintage pieces from unknown origins. From Maurizio Donadi, official Brand Ambassador and Creative Director for DENIM ROOM, an extremely rare selection of denim "artifacts" from his personal archive will be on display for viewing and inspiration.

Date and Time

20 January | 09:00 AM - 06:00 PM

Location

PROJECT N:OW Stage | Booth #475

Show

PROJECT

The N:OW Forum is an industry gathering that analyzes and sets the stage for what's new, now, and next in fashion. WGSN, Highsnobiety, and relevant guest speakers lend expertise through trendcasting, bespoke presentations, and panel discussions.

Date and Time

19 January | 02:00 PM - 03:00 PM

19 January | 04:00 PM - 06:00 PM

Location

PROJECT N:OW Stage | Booth #475

Show

PROJECT

Nice with it? Prove it! Take a break and join us for some PS4 action on the big screen. Play a few throwbacks and some new stuff - show us your skills.

Date and Time

19 January | 03:00 PM - 04:00 PM

Location

PROJECT N:OW Stage | Booth #475

Show

PROJECT

Accompanying our afternoon N:OW Forum, an assortment of complimentary food and beverages are available to nosh on. Stick around after the panels conclude and get a chance to chat with the speakers.

Date and Time

20 January | 09:00 AM - 06:00 PM

Location

Made In Italy Lounge  | Booth #825

Neighborhood

Made In Italy

Co-sponsored by Kartell and The Italian Trade Commission, enjoy some quality time in the Made In Italy lounge with colleagues or clients...you never know who you might meet here. 

Date and Time

20 January | 09:00 AM - 06:00 PM

Location

Made In Italy Lounge  | Booth #825

Neighborhood

Made In Italy

Buongiorno Retailers!  Start your morning with coffee and biscotti, courtesy of The Italian Trade Commission.  Served daily starting at 9 AM and located in the Made in Italy lounge.

Date and Time

20 January | 10:00 AM - 10:30 AM

Location

Winner’s (TBA) Booths

Show

PROJECT

Our panel of industry experts review the floor for the most impressive brands throughout PROJECT, selecting winners from four distinct categories: Best in Show, Best Emerging Brand, Best Booth Presentation, and Best International Brand. Awards will be distributed to the winning booths on Monday morning.

Date and Time

20 January | 09:00 AM - 06:00 PM

Location

DENIM ROOM

Neighborhood

DENIM ROOM

From premium to advanced to artisanal, DENIM ROOM is a preview of heritage and next-generation men’s and dual-gender brands pushing the denim world forward through responsibility, creativity, and innovation.

Date and Time

20 January | 09:00 AM - 06:00 PM

Location

Booths #1-14

Neighborhood

THE TENTS

Sitting within the elevated environment of The TENTS is a curated collection of men’s grooming, wellness, and apothecary brands; curated by Garrett Munce, Grooming Editor for Esquire and Men's Health.

Date and Time

20 January | 09:00 AM - 06:00 PM

Location

The TENTS: Wellness | Booth #282

Neighborhood

The TENTS

Inside The TENTS: Wellness, receive complimentary soft services and discover the latest expertly crafted grooming products from Fellow Barber.

Date and Time

20 January | 09:00 AM - 06:00 PM

Location

Booth #22-66

Show

PROJECT

Looking to discover new brands?  Come and browse new and emerging talent as they debut a selection of their top products in a special first day preview.  Find them on the show floor to view their full collections.

Date and Time

20 January | 09:00 AM - 06:00 PM

Location

Booth #203

Show

PROJECT

PROJECT and Upcycle are putting responsibility in your hands this season. Grab your limited edition sustainable tee and or tote inside the entrance at the PROJECT Merch print space. While supplies last. 

Date and Time

20 January | 11:00 AM - 12:00 PM

Location

PROJECT N:OW Stage | Booth #475

Show

PROJECT

They may be divided by Millennials, but Gen X and Gen Z are close in outlook and attitude. In the presentation, WGSN will explore the synergy of these two cohorts and how brands can engage and connect to their value systems.

Presented by:

Polly Walters, Editor - Trend Feed, WGSN
Jennifer Edwards, Director, WGSN Mindset

Date and Time

20 January | 10:00 AM - 11:00 AM

Location

PROJECT N:OW Stage | Booth #475

Show

PROJECT

The men’s grooming and wellness industry is exploding, but what men look for now is not what they wanted even a few years ago. This panel explores the biggest trends in men’s grooming and wellness, what consumers are asking for, and how brands and retailers can meet those needs.

Moderator:

Garrett Munce, Grooming Editor for Esquire and Men's Health

Speakers:

Sam Buffa, Founder, Fellow Barber

Oli Walsh, Co-Founder, Asystem

Marcella Schlitt, National Beauty Director, Nordstrom

Date and Time

20 January | 04:00 PM - 05:00 PM

Location

THE TENTS

Neighborhood 

THE TENTS

Toast the season with The TENTS community on Monday over passed champagne.

Date and Time

20 January | 09:00 AM - 06:00 PM

Location

Donation Wall, located near the Café

Show

PROJECT

Donate any unwanted box lunch items (apples, bagged chips, packaged cookies..etc.) which will be collected by NY Common Pantry and distributed at different food pantries throughout the city. This is a great opportunity to give back while making strides towards a more sustainable footprint.

Date and Time

20 January | 03:00 PM - 04:00 PM

Location

PROJECT N:OW Stage | Booth #475

Show

PROJECT

The ideas, attitudes and aesthetics of urban culture are not just prevalent across the cultural territories of music, fashion, art and sports - it now binds them together. Increasingly, brands across every category and price point are being forced to adjust to a different beat - Longchamp and Dunkin' Donuts are now LGP and DNKN. Companies that successfully integrate these 'street semiotics' within their brand codes/values are winning cultural relevance and market share.With a variety of case studies to bring the principles to life, Highsnobiety's panel of editors, cultural anthropologists and brand marketers will discuss how brands can look, walk and talk the part.

Moderator:

Jeff Carvalho, Managing Director, Highsnobiety

Speakers:

Jian Deleon, Editorial Director, Highsnobiety

Durand Guion, VP - Fashion Office, Macy’s

Gia Seo, Creative Director

Date and Time

21 January | 09:00 AM - 04:00 PM

Location

Denim Room | Booth #522

Neighborhood

DENIM ROOM

The N:OW Forum is an industry gathering that analyzes and sets the stage for what's new, now, and next in fashion. WGSN, Highsnobiety, and relevant guest speakers lend expertise through trendcasting, bespoke presentations, and panel discussions.

Date and Time

21 January | 09:00 AM - 04:00 PM

Location

PROJECT N:OW Stage | Booth #475

Show

PROJECT

The N:OW Forum is an industry gathering that analyzes and sets the stage for what's new, now, and next in fashion. WGSN, Highsnobiety, and relevant guest speakers lend expertise through trendcasting, bespoke presentations, and panel discussions.

Date and Time

21 January | 02:00 PM - 04:00 PM

Location

PROJECT N:OW Stage | Booth #475

Show

PROJECT

Nice with it? Prove it! Take a break and join us for some PS4 action on the big screen. Play a few throwbacks and some new stuff - show us your skills.

Date and Time

19 January | 09:00 AM - 04:00 PM

Location

Made In Italy Lounge  | Booth #825

Neighborhood

Made In Italy

Co-sponsored by Kartell and The Italian Trade Commission, enjoy some quality time in the Made In Italy lounge with colleagues or clients...you never know who you might meet here. 

Date and Time

21 January | 09:00 AM - 04:00 PM

Location

Made In Italy Lounge  | Booth #825

Neighborhood

Made In Italy

Buongiorno Retailers!  Start your morning with coffee and biscotti, courtesy of The Italian Trade Commission.  Served daily starting at 9 AM and located in the Made in Italy lounge.

Date and Time

21 January | 09:00 AM - 04:00 PM

Location

DENIM ROOM 

Neighborhood

DENIM ROOM

From premium to advanced to artisanal, DENIM ROOM is a preview of heritage and next-generation men’s and dual-gender brands pushing the denim world forward through responsibility, creativity, and innovation.

Date and Time

21 January | 09:00 AM - 04:00 PM

Location

The TENTS: Wellness | Booth #282

Neighborhood

The TENTS

Sitting within the elevated environment of The TENTS is a curated collection of men’s grooming, wellness, and apothecary brands; curated by Garrett Munce, Grooming Editor for Esquire and Men's Health.

Date and Time

21 January | 09:00 AM - 04:00 PM

Location

Booth #22-66

Neighborhood

THE TENTS

Looking to discover new brands?  Come and browse new and emerging talent as they debut a selection of their top products in a special first day preview.  Find them on the show floor to view their full collections.

Date and Time

21 January | 09:00 AM - 04:00 PM

Location

Booth #203

Show

PROJECT

PROJECT and Upcycle are putting responsibility in your hands this season. Grab your limited edition sustainable tee and or tote inside the entrance at the PROJECT Merch print space. While supplies last. 

Date and Time

21 January | 11:00 AM - 12:00 PM

Location

PROJECT N:OW Stage | Booth #475

Show

PROJECT

Gen Z is leading the charge when it comes to action on climate change, from protest movements to consumption changes. WGSN will examine the shifts and new priorities among Gen Z in response to today's climate emergency and the key areas that brands need to navigate in order to engage young consumers.

Presented by

Jennifer Edwards, Director, WGSN Mindset

Date and Time

21 January | 09:00 AM - 04:00 PM

Location

Booths #1-14

Neighborhood

The TENTS

Sitting within the elevated environment of The TENTS is a curated collection of men’s grooming, wellness, and apothecary brands;

Curated by:

Garrett Munce, Grooming Editor for Esquire and Men's Health.

Date and Time

21 January | 09:00 AM - 04:00 PM

Location

Donation Wall, located near the Café

Show

PROJECT

Donate any unwanted box lunch items (apples, bagged chips, packaged cookies..etc.) which will be collected by NY Common Pantry and distributed at different food pantries throughout the city. This is a great opportunity to give back while making strides towards a more sustainable footprint.

Date and Time

21 January | 03:00 PM - 04:00 PM

Location

PROJECT N:OW Stage | Booth #475

Show

PROJECT

Traditional retail is no longer a valid proposition. Disruptive retailers (and brands) are no longer attached to seasons, merchandising plans, price positioning, or marketing strategies. Who are the most original, most innovative, most inspiring retailers? And why? 

Moderator:

Noah Zagor, Consultant - Styling, Writing, & Creative Direction

Speakers:

Maurizio Donadi, Founder & Creative Director, Atelier & Repairs
Haviv Zahav, Founding Team & Head Of Brands, Showfields