Start with Purpose: A More Mindful Consumer in 2021

Presented by PROJECT DIGITAL & Scandinavian MIND

If 2020 has taught us anything, it’s that consumers, more than ever, are “voting” with their wallets. Demanding authenticity and aligning themselves with those who share a moral compass, they expect brands to take a stand on important cultural and political issues. By reserving their hard earned cash for those they deem worthy, consumers are looking for value beyond the literal cost of goods. But does their behavior match their sentiment? And are brands looking to go the extra mile, potentially exposing themselves as inauthentic or losing market share as a result?

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