Launched in 2020, Informa Markets Fashion for Change (IMFC) is an ongoing corporate initiative whose mission is to foster allyship, inclusion, and equality within the fashion community through programs that support, nurture, and elevate minority-owned, women-owned, and LGBTQIA+-owned fashion brands across men’s and women’s apparel, accessories, and footwear categories. Read below for more information about the IMFC’s various programs, both current and upcoming.

Brands interested in being considered for upcoming opportunities featuring minority-owned, women-owned, and LGBTQIA+-owned fashion brands are invited to apply below.


Informa Markets Fashion for Change Incubator Program Returns with New Participants Announced for PROJECT Las Vegas

Highlighting diversity and emerging design talent within the fashion industry, the IMFC Incubator program offers qualifying brands complimentary live event inclusion, marketing promotion, and mentorship.


As consumers push for progress in the fashion industry, retailers can respond by diversifying their curations. The IMFC Shopping Guide features the must-know Minority-Owned, Woman-Owned and LGBTQ+-Owned brands as well as re-introducing you to our collection of IMFC Incubator Program participants. The IMFC Shopping Guide was produced in partnership with Kristen Turner, Founder & Creative Director of Mae Jones Magazine.


Shop these brands at PROJECT Las Vegas.

BAO - The Black Apothecary Office is a beauty, health and wellness brands owned by people of color, as well as an educational consulting accelerator for Black and Brown beauty, health and wellness businesses.

Chelsea Grays is a menswear designer whose passion for change and positive influence is expressed through creative design, using fashion to address social issues from around the world in creating protective and political fashion.  

Earth Chic Resort Wear by Neshia Farhangi is a women’s and men’s resortwear and swimwear brand inspired by the beauty of nature and in celebration of togetherness by design student, Neshia Farhangi.

Keith and James is a menswear milliner brand creating quality hats that serves as a modern symbol of its founder’s heritage: strength, unity, and love.  

Lucky + Lovely is a womenswear brand which features joyful, colorful, and personalized ready-to-wear collections and accessories, founded by Melanie Hernquist.

Melrose High is an American luxury brand based around streetwear infused with elevated fabrics from around the world, founded by Daryl Mapp.

Oak and Acorn ~ Only for the Rebelles is the first sustainable denim-based brand made in Harlem, New York where genderless, luxury denim pays homage to the legacy of the enslaved African & Black Indigenous contributions to American denim.

Ollivette is an accessories brand focused on creating durable and sustainable handbags that are both beautiful and classic.  

Visionary Society is a lifestyle streetwear brand conceptualized for motivational purposes and founded by Diosdado Sima, an emerging figure in the landscape of East Coast streetwear and fashion.