INSIGHTS FROM: COREY STOKES FROM HIGHSNOBIETY
PROJECT: Within streetwear and specifically footwear and accessories categories, are you seeing any sort of trends or changes that are shifting from where we were and how consumers were reacting, how they were dressing, and what they were consuming in 2021 to now? Are there any sort of predictive things that you're seeing going forward that you think we may start seeing within the streetwear community?
Corey Stokes, Fashion Director, Highsnobiety: “OK, so what I've noticed is a lot of nostalgia in terms of old silhouettes and revamping them, with new colorways or tweaking the design a bit. I feel like that's been a trend for the past two years, and I think it kind of went into overdrive recently.”
INSIGHTS FROM: RAHUL MALIK FROM BUSINESS OF FASHION
PROJECT: There's interesting opportunities, specifically for the footwear category in what's happening with the growth of the metaverse. Can you talk a little bit more about that, maybe the opportunities specific to that category and/or other categories as well?
Rahul Malik, Business of Fashion: “I think one of the fascinating things about sneakers in particular is so much of what we have seen with regards to the buying and selling of sneakers has been scarcity driven. And especially with regards to physical sneakers, and you can apply that to other types of footwear. That has been a subcategory where, for the past 10 or 15 years, you've seen new types of business models that are drop-oriented. You see new types of platforms that are resale platforms, that didn't exist for other categories. And the reason I mentioned that is because I think when we now look at digital fashion, so much of digital fashion actually builds upon those same themes and builds upon themes of scarcity and builds upon very creative collaborations. So that's something we see pretty frequently, which is people are actually looking for what works really well for physical sneaker and applying those concepts when they start to think about their digital future.”