We can’t wait to see you in Las Vegas to kick off yet another in-person PROJECT event. The show will be “familiar and divergent at the same time,” according to our guest merchandiser, Brian Nylias, the former Vice President of Merchandising and Business Development at Fred Segal, who aims to bring a refreshing edge to the show. As PROJECT Las Vegas nears, Nyilas is excited to “play a part in creating an environment that encourages exploration, business, discovery, inclusiveness, and a general feeling of ‘home’" where like-minded Men’s and Women’s Contemporary brands and retailers can reconnect at the event to not only touch-and-feel products but to also network, finally breaking what he calls “sensory limitations in an all-digital world.” Read on to discover the exciting ways PROJECT Las Vegas is refreshing the show floor this season.

Image by King Apparel

A NEW EDGE  

Stacy Larson, Buyer and HBIC of retail store Covered Uptown, explains how the pandemic affected the way her consumers wanted to shop and dress, “Two years ago we were all in ‘jammies’ and then people started putting heels with their sweatpants but now that people have spent so much time not dressing up, they are finally excited to dress up again and we’re selling a ton of dresses for events.” The event refreshed right along with the shifting needs of the consumer, bringing exciting new experiences to the surface such as a reimagined Women’s show floor that enhances brand discovery. Strides towards sustainability will also serve to refresh the show floor.  

Sustainability remains one of the biggest concerns in the fashion industry, and we’re not staying silent about it; this season we're bringing forward a curated area featuring sustainable and circular products to the show floor, sparking dialogue surrounding the intersection of creativity and responsible practices.  

 

 

INCLUSIVE FASHION 

Founded in 2020, Informa Markets Fashion for Change (IMFC) is an initiative that actively  supports minority-owned, women-owned, and LGBTQIA+-owned fashion brands across men’s and women’s wear. The IMFC Incubator Program is exclusively designed to elevate the voices and work of Black-owned brands and designers of color. Samuel Boakye, the founder of Kwasi Paul, a dual-gender brand that has been part of the incubator program since February 2022, sees PROJECT Las Vegas as not only an opportunity to network with buyers but also a key learning experience: “We are still a new brand so when we attend PROJECT we always end up with a ton of information that we take back with us.” This season's IMFC Incubator Program at PROJECT Las Vegas, includes two new brands Whensmokeclears and Nomads Swimwear, as well as returning brands like XOG Skin, Under Komfort, Lola Faturoti Loves, Terminal B, and Kwasi Paul.  

 

Image by Nomads Swimwear

 

DENIM DESTINATION 

Over the years, PROJECT Las Vegas has become a key show for denim brands like Kuwalla, Lois Jeans, Fidelity Denim, and others. And we are so excited to welcome back Joe’s Jeans, Hudson and Levi’s to the August edition. As denim is all about fit, buyers prefer shopping in person. Add in brands dealing with supply chain issues, which makes maintaining relationships with buyers is more important than ever, and the show continues to be a vital resource for denim brands and retailers alike. "The weight and feel of denim is important to the end consumer, thus the boutiques will have a better idea of washes, fits and different fabric offerings like knit denim that might not be noticed when dealing on line or in virtual meetings. This will help reduce returns as both the boutique and consumer will be more informed," explains Rich Stoica, International Sales Manager for Kuwalla.

 

Image by Fidelity Denim

Image by KUWALLA

Image by Lois Jeans

With yet another season of in-person events in Vegas, we feel that the future of the fashion industry looks bright. Balance Velasquez, the Director of Sales at Benson who has attended PROJECT Las Vegas for over 15 years agrees, saying, “seeing everyone in person again will bring so much energy back into our industry!” PROJECT Las Vegas not only adapts to an evolving fashion landscape, it acts as a catalyst for new trends, inspirations, and initiatives.  

Image by Benson

Image by Pas Une Marque

Image by Jayley Collection


 

Register today to shop brands and to connect with the retail community at PROJECT Las Vegas.