Uncover the hidden wonders at PROJECT Las Vegas, where contemporary menswear and women’s wear brands, retailers and industry leaders from around the globe connect and uncover the latest collections and innovations for S/S 24.
Pattern Labratory
This season, we’re seeing brands experimenting more with pattern. Alexandra Jimenez, Wholesale Marketing Specialist at Psycho Bunny shares the brand’s latest tinkering, “Innovative printing and embroidery techniques are continuously explored, creating pieces with an artistic and handcrafted feel.” And in terms of pattern, the brand takes a rebellious approach, “Colorful artistic prints, fun geos and happy florals add a unique and distinctive touch to Spring 24, elevating them beyond traditional patterns.”
Vanessa Mooney
Tooco
Hale Bob
Le Salty
The Hideout Clothing
Ownley
For some brands, the event is an opportunity to present updated hybrids of the items that were most popular with consumers last season. Tommy Monette Director of Wholesale at Outerknown shares, “[We have] seasonal color updates to our best-selling items - this includes updates to our flagship item (our blanket shirt), as well as updates in color to our women’s jumpsuits, our Sojourn collections, Hightide, as well as our men’s trunks.”
Mood-boosting Color
“By embracing vibrant color and uplifting prints, we continue to inject a sense of positivity and energy into our designs, resonating with our customers who are seeking a fresh and joyful approach to fashion,” shares Alexandra Jimenez of Psycho Bunny.
Eight X and Summer Away opt for uplifting yellow while Show Me Your Mumu embraces the whole rainbow
Eight X
Summer Away
Psycho Bunny
Show Me Your Mumu
Jen's Pirate Booty
Intentionally Blank
Movement-driven Consumers
As consumers continue to value travel and adventure, brands adapt with sport-driven styles. Alexandra Jimenez of Psycho Bunny shares, “For Spring ‘24, we are blending sporty aesthetics with contemporary, everyday style. We're tapping into the growing demand for versatile, functional, and fashion-forward clothing that seamlessly transitions from outdoor adventures to urban settings.” As you’ll see at the event, this is achieved by incorporating “performance fabrics, technical details, and modern silhouettes.” Accessories brands are adapting to travel-centric consumers as well; GOT BAG will be releasing their first-ever carry-on luggage made of 100% recycled materials this season.
GOT BAG
Umbro
Blend
OW Collection
Gerland
Spreading Sustainability
For men’s and women’s apparel brand Outerknown, PROJECT Las Vegas is an opportunity to not only educate retailers but to also inspire other brands. “We’re really excited to showcase our sustainability model, to educate our customers about the importance of this model, and to hopefully bring other brands into our supply chain,” shares Tommy Monette the brand’s Director of Wholesale.
He elaborates on some of the brand’s efforts towards sustainability, “Our goal is to be entirely circular by 2030, and to not put anything virgin into the marketplace. Our fabrics are all recycled, certified organic, or regenerative organic. We also focus on the people part of this – using only Fair Labor certified factories around the world.” Backpack brand GOT BAG also innovates in the sustainable material space utilizing recycled plastics collected through its own ocean clean-up program in Indonesia. Matthias Paisdzior, President of GOT BAG shares, “We really try to demonstrate that real sustainability can look and feel amazing without compromising on style …[First] people are wowed by the beauty of our products, then the sustainable story behind them is brought in as a benefit to the line.”
Outerknown
Uncover the unexpected at the upcoming edition of PROJECT Las Vegas.
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