For some brands, the event is an opportunity to present updated hybrids of the items that were most popular with consumers last season. Tommy Monette Director of Wholesale at Outerknown shares, “[We have] seasonal color updates to our best-selling items - this includes updates to our flagship item (our blanket shirt), as well as updates in color to our women’s jumpsuits, our Sojourn collections, Hightide, as well as our men’s trunks.”
“By embracing vibrant color and uplifting prints, we continue to inject a sense of positivity and energy into our designs, resonating with our customers who are seeking a fresh and joyful approach to fashion,” shares Alexandra Jimenez of Psycho Bunny.
Eight X and Summer Away opt for uplifting yellow while Show Me Your Mumu embraces the whole rainbow
As consumers continue to value travel and adventure, brands adapt with sport-driven styles. Alexandra Jimenez of Psycho Bunny shares, “For Spring ‘24, we are blending sporty aesthetics with contemporary, everyday style. We're tapping into the growing demand for versatile, functional, and fashion-forward clothing that seamlessly transitions from outdoor adventures to urban settings.” As you’ll see at the event, this is achieved by incorporating “performance fabrics, technical details, and modern silhouettes.” Accessories brands are adapting to travel-centric consumers as well; GOT BAG will be releasing their first-ever carry-on luggage made of 100% recycled materials this season.
Uncover the unexpected at the upcoming edition of PROJECT Las Vegas.