January 24-25, 2023
 Iron 23

Contemporary apparel, footwear, and accessories market event featuring a curated mix of men’s and gender fluid collections, ranging from premium to affordable luxury price points.

Showcasing a fresh point-of-view for the contemporary market in an intimate and new setting for 2022, PROJECT New York features a curated presentation of men’s and gender fluid apparel, footwear, and accessories brands. Drawing an exclusive audience of key retailers, thought leaders, and influential voices in North America’s fashion capital, PROJECT New York returns to its downtown roots and brings to life the intersection of community, culture, and fashion. 


PROJECT New York returned with fresh ideas and plenty of inspiration. Read the PROJECT New York brand editorial to learn about new features this season. 


Discover these curated items within an intimate show floor setting.

Showcasing a highly edited collection of emerging and established contemporary men’s and gender fluid brands, PROJECT New York provides exclusive access to discover new and unique products. Reinvigorate existing partnerships and cultivate new relationships through intimate networking opportunities and experiences only found at PROJECT New York.


PROJECT New York’s edited environment fosters new business connections for contemporary brands by giving them direct access to influential fashion buyers.  Open new accounts and connect with an elite network of retailers, thought leaders, and influential media through an intimate environment that fuses rich community culture with premier design.

July 2022 experiences + daily happenings

PROJECT New York is where community, culture + fashion converge. From self-care activations to exclusive networking opportunities, plus the launch of our new, open to the public retail concept space, experience the latest in contemporary men’s and gender fluid fashion in ways you never have before.

Learn more about the industry innovators and fashion insiders who were at PROJECT New York:

IMFC brands in new york

lnforma Markets Fashion for Change (IMFC) was established in 2020 and is an ongoing initiative designed to foster allyship, inclusion, and equality within the fashion community through programs that support, nurture, and elevate minority-owned, women-owned, and LGBTQIA+-owned fashion brands across men's and women's apparel, accessories, and footwear.

The Incubator Program

Launched in 2020, the lnforma Markets Fashion for Change Incubator Program was created to elevate and better support new design talent for minority-owned brands. We are proud to support these up-and-coming designers as part of the IMFC Incubator Program at PROJECT New York:

B|M|C is a luxury tailoring brand that expresses love for individuality and elegance by expounding upon historic sartorial elements through cultural references with a modern touch.

Todd Patrick is a menswear brand founded by Desyree Nicole in 2016 focused on balancing luxury and streetwear techniques effortlessly together. Designed with the rebel in mind, the brand reflects today’s time, our past, and how it molds our future.

stay connected

Follow for more event updates and exclusive content at @projectshow | #PROJECTNY