registration now open
July 18-19, 2022
Iron 23 | New York City

Contemporary apparel, footwear, and accessories market event featuring a curated mix of men’s and gender fluid collections, ranging from premium to affordable luxury price points.

Showcasing a fresh point-of-view for the contemporary market in an intimate and new setting for 2022, PROJECT New York features a curated presentation of men’s and gender fluid apparel, footwear, and accessories brands. Drawing an exclusive audience of key retailers, thought leaders, and influential voices in North America’s fashion capital, PROJECT New York returns to its downtown roots and brings to life the intersection of community, culture, and fashion. 

Discover these curated items within an intimate show floor setting.

Showcasing a highly edited collection of emerging and established contemporary men’s and gender fluid brands, PROJECT New York provides exclusive access to discover new and unique products. Reinvigorate existing partnerships and cultivate new relationships through intimate networking opportunities and experiences only found at PROJECT New York.


PROJECT New York’s edited environment fosters new business connections for contemporary brands by giving them direct access to influential fashion buyers.  Open new accounts and connect with an elite network of retailers, thought leaders, and influential media through an intimate environment that fuses rich community culture with premier design.

event resources

Brand List
Explore the apparel, footwear,
and accessories brands exhibiting.

Event Map
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plan your time on the floor.

Education + Experiences
View the full schedule of on-site education sessions, experiences and daily happenings.

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Event Information
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Travel Info
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IMFC brands in new york

lnforma Markets Fashion for Change (IMFC) is an ongoing corporate initiative whose mission is to foster allyship, inclusion, and equality within the fashion community through programs that support, nurture, and elevate minority-owned, women-owned, and LGBTQIA+-owned fashion brands across men's and women's apparel, accessories, and footwear categories.

The Incubator Program

Launched in 2020, 10 up-and-coming Black designers were selected for participation in the lnforma Markets Fashion for Change Incubator Program which included complimentary inclusion in the inaugural opening of lnforma Markets Fashion's digital trade event for two seasons - Fall 2020 and Spring 2021 - as well as editorial features, marketing promotion, and individualized mentorship. This new and ongoing initiative has expanded to elevate and better support new design talent for other minority-owned brands through a comprehensive program. Learn more about this season's IMFC brands in New York:

B|M|C is a luxury tailoring brand that expresses love for individuality and elegance by expounding upon historic sartorial elements through cultural references with a modern touch.

Todd Patrick is a menswear brand founded by Desyree Nicole in 2016 focused on balancing luxury and streetwear techniques effortlessly together. Designed with the rebel in mind, the brand reflects today’s time, our past, and how it molds our future.

stay connected

Follow for more event updates and exclusive content at @projectshow | #PROJECTNY