GENDER FLUID COLLECTIONS
PROJECT New York is proud to include gender-fluid collections for the first time as the market shifts with consumer demands for more diversity and new definitions of masculinity. "I want to tap into the roots PROJECT has firmly formed while helping usher in some exciting new experiences to keep us at the very forefront of our industry," Nyilas shares of what he has in store for PROJECT New York. "And nothing is more exciting than highlighting the importance of gender neutrality and inclusivity." Nyilas adds that this year's event will also introduce "consumer facing elements and outside-the-box experiences that echo where things have evolved not just in fashion, but the arts themselves."
For brands new to PROJECT New York, this year's event will be their first chance to get discovered by retailers looking for something new. "This is our first season that we are participating, and we are extremely positive that retailers are in fact traveling again," says Marco Pievani of Italian linen brand 120% Lino.
It's a similar story for Le Bonnet, who launched in North America at the beginning of the pandemic. Not having an in-person experience with clients has been a challenge, slowing the pace of the brand’s growth, explains Marisa Spataro, owner of Blu Black Group, Le Bonnet's North American distributor. "I'm really looking forward to officially launching the brand and allowing the audience to experience the Le Bonnet world," she continues of her attendance at PROJECT New York. "I'm looking forward to seeing what people have been up to, and how the last two years of looking inward and to our neighbors have impacted our approach."