SHIFTING PERSPECTIVES: GENDER-FLUID
To truly understand what makes the New York event so unique, it’s important to acknowledge that it goes beyond showcasing contemporary apparel, placing its focus on ‘Concept.’ When it comes to understanding the growing needs of consumers, the show floor is designed to help attendees not only buy, but also think ahead of the game.
Enter Gender Fluid collections: a category that is not limited to traditional gender norms. “We’d rather not set boundaries for our consumers and we always love to see them style our items in new ways,” shares Malin Strandborg Larsson, PR and Communications Manager at Resort Wear brand OAS Company. Larsson explains how this carries over into OAS Company: “Items in our own campaigns are predominantly styled across genders and as vacation wear is often more about comfort and relaxation, our styles appeal to a large variety of people. Our bathrobes, footwear, viscose, and terry shirts are the styles we see as gender-fluid.” At PROJECT New York you’ll gain exposure to OAS and a variety of other brands that are spearheading the gender-fluid movement. Join us Tuesday, January 24 at 2PM for a Fireside Chat titled Gender Fluidity in Fashion - The Conversation Continues. Featuring Jerome Lamaar Rice, Designer, Creative Director + Stylist and moderated by Edwina Kulego, VP International and Men's at Informa Markets Fashion.