what is PROJECT?
Representing what’s new, now, and next in men’s contemporary apparel, footwear and accessories, PROJECT by Informa Las Vegas is where domestic and international buyers go to be inspired by higher-end brands, find products from culturally relevant mid-market labels, and connect with likeminded industry thought leaders and fashion insiders.
August 10-12, 2026 | Las Vegas Convention Center
8,800+ attendees
across our 2026 Las Vegas event, including a mix of brands, buyers, influencers, stylists, industry experts, and press
280+ brands
exhibited across accessories, apparel, footwear, grooming, gift, and more
79% buying power
on the show floor, with over 74% being top decision makers, including C-Suite Executives, Presidents, VPs, and more
75+ countries
and regions represented across the show floor, with 47% of buyers from the Western and 25% from the Southern regions of the U.S.
the countdown to Vegas is on
product categories
Featuring established to emerging brands, PROJECT in Las Vegas is where you will find a comprehensive mix of contemporary men's sportswear, denim, basics, streetwear, activewear, tailored, and everything in between.
communities
Our thoughtfully merchandised show floor is where companies and individuals—like you—connect and grow like never before.
We curate like-minded brands within specialized communities including Men's Collections, PROJECT Now, and PROJECT Classic, spotlighting what makes each unique to contemporary consumers.
Our communities feature: Carry Men's, Gender-Fluid, Sustainable & Ethical, International, Black-Owned, Minority-Owned, Women-Owned, Emerging, Essential, and Size Inclusive brands.
You expressly assume all risks associated with, resulting from or arising in connection with your participation in and/or attendance at the Event. Informa does not make any warranty as to the Event in general, including, without limitation, in relation to: (a) the benefit or outcome of any sale, interaction or transaction you may have with any exhibitor, sponsor or attendee or (b) the benefit or outcome (commercial or otherwise) that you may achieve as a result of attending the Event. Informa and all entities within the Informa Group (as well as any employees or other representatives of the same) exclude all liability for any loss, injury or damage whatsoever that you may suffer in connection with or arising from the Event whether direct, indirect, consequential, special, incidental or punitive loss, injury or damage (including, without limitation, injury or disease to persons, property damage, theft, loss of profits, loss of business, loss of opportunity, loss of goodwill, loss or corruption of data or any other type of economic loss, injury or damage) or otherwise. For the avoidance of doubt, Informa shall not incur any liability whatsoever for any products displayed or sold by any exhibitor or sponsor at the Event.