buyer faqs
Explore answers to the most commonly asked questions for a seamless event experience.
registration
Registration & Event Access FAQs
In order to attend our fashion tradeshows, all attendees must be qualified to determine the nature of their company's business and relationship to the fashion industry. Business identification requirements are subject to the discretion of Show Management and may include three or more of the following:
- Active Website
- Tax Registration
- Recent Invoices: (From the last 6 months) that are from 3 different vendors for finished goods, apparel, footwear, accessories. Purchase orders and handwritten invoices are not acceptable.
- Business Card: Listing the address of your business & job title
- Account List: Proof of buying office
- Credit Reference Sheet: Showing companies you purchase from
- Letter of Intent: From a broker or lawyer on official letterhead stating type of business and anticipated opening date.
To ensure your privacy and data protection, please do not send any personal, sensitive information including social security numbers and/or passport numbers to our team.
Register for August 2026
When is the last day to register online?
Register for August 2026
Yes, you can register on-site.
However, we do encourage all registrations to be completed prior to the event as it will speed up the process upon arrival. Register for August 2026
Should you need to register on-site, please visit one of our registration customer service areas located in room N245-247 in the North Lobby or room S229 in the South Lobby at the Las Vegas Convention Center.
(VIP on-site registration is available in both locations)
Upon arrival on-site, follow directional signage to the dedicated badge pickup area where you will be able to scan your unique QR code or enter your name and receive your paper badge. Once printed, present your badge at the show floor entrance for event access.
If you have already pre-registered, please visit one of badge printing stations to pick up you badge:
- Grand Lobby
- North Lobby
- South Lobby 1
- South Lobby 2
VIP badges can be picked up at the following locations:
- Grand Lobby
- South Lobby 1
- South Lobby 2
- N245-247 & S229 (on-site registration)
If you need to reprint your badge on-site, the following fees apply:
- Paying registration categories: Full payment is required to reprint your badge.
- All other registration types: A $25 badge reprint fee will apply
For verified retailers, registration is free to attend all shows taking place at the LVCC. For non-retailing business categories, a fee of $750 - $3,500 may apply. Please contact our Customer Service Team (cs@fashionbyinforma.com) for details, to register, and to complete payment.
Breakdown:
- Brand: $750
- Wholesaler (Branded Manufacturer): $750
- Service/Technology Provider: $1,000
- Consultant or Agency: $1,000
- Financial Institution: $1,000
- Factory Manufacturer/Supplier: $3,500
Purchasing retailer buyers have access to MAGIC, PROJECT, SOURCING, and OFFPRICE Las Vegas events taking place at the Las Vegas Convention Center.
Your badge does not grant you access to any outside events at the Las Vegas Convention Center. Register for August
You asked, we listened. Due to popular demand, we are bringing back printed badges for our 2026 events to allow for a seamless and efficient on-site experience, while still upholding our commitment to sustainability.
Once registered, you will receive an email approximately 2 weeks prior to the event that contains your unique event access QR code. If you are registering within one week of the event, you should receive your email within 24 hours of registering. Upon arrival on-site, follow directional signage to the badge pickup area where you will be able to scan your unique QR code or enter your name to receive your paper badge. Badges will NOT be mailed. Your paper badge will grant you access to the show floor. If you need to update the email address associated with your registration, please reach out to cs@fashionbyinforma.com. You may also visit registration customer service areas on-site at the Las Vegas Convention Center.
You will receive an email communication 2 weeks prior to the event that contains your unique QR code. If you are registering within one week of the event, you should receive your email within 24 hours of registering. If you need to update the email address associated with your registration, please reach out to cs@fashionbyinforma.com.
If you registered and received a confirmation email or badge that notes “Sourcing Only” or “S” you are approved to attend only SOURCING, due to your business category type.
Please contact Customer Service and one of our show experts will be glad to assist you.
Email: cs@fashionbyinforma.com
US +1 (877) 554-4834
International +1 (218) 740-6873
Yes, qualified retailers can bring one guest for $50 when purchased in advance or $100 when purchased on-site.
Non-retailing business categories may bring one guest, but will be required to pay a fee of $750 - $3,500 for all registrations, including family, friends, and other guest types.
Contact cs@fashionbyinforma.com to learn more.
No, each registrant requires a unique email address. You can register a colleague at the end of the registration form.
Register for August 2026
No, each person must register separately and receive unique credentials for the event. Register for August 2026
All payments are non-refundable and non-transferrable. If you wish to cancel your registration, please email cs@fashionbyinforma.com.
Yes, students are welcome to attend. Click here to register and contact cs@fashionbyinforma.com with any further questions.
Student Link
Children under the age of 18 are permitted on the show floor during show hours only. A child authorization form must be completed at registration to receive a badge. Children under the age of 18 do not need to pay a registration fee.
General FAQs
Yes, you can download the mobile app here: https://now.myfashionevents.com/LVapp
IMPORTANT YOU MUST HAVE THE MOST RECENT VERSION OF THE MOBILE APP TO USE ENHANCED FEATURES & RECOMMENDATIONS.
For other information on the mobile app and event planner, visit the FAQ here: https://lasvegasfeb.fashionresource.com/newfront/page/buyer-faqs#event-planner-app
MAGIC is strategically relocating to the Central and North Halls of the Las Vegas Convention Center starting February 17-19, 2026, to create an enhanced, customer-driven shopping experience.
Women’s collections will be strategically split between North and Central halls by category and price point allowing for a more intuitive shopping experience and creating clearer differentiation for buyers.
About MAGIC’s New Home (Central & North Halls)
- Newly Renovated Space: Central Hall features a $600 million renovation with state-of-the-art design and contemporary architecture equipped with brand new lighting, enhanced entrances, modern signage, updated technology, and digital displays
- Expansive Grand Lobby: Located between North and Central Halls offering dramatic natural light and impressive views featuring four large digital screens for enhanced branding opportunities as well as modern digital wayfinding for seamless customer experience
- Prime Location: Strategic positioning for connectivity to PROJECT and OFFPRICE allowing for seamless buyer flow plus multiple entrance points into Central Hall for improved buyer traffic.
- Convenient Transportation: Uber and Loop drop-offs positioned directly in front of Central Hall (no more long walks) plus improved exhibitor loading zone in the Silver Lot conveniently located in front of Central Hall as well
- Upgraded Technology & Infrastructure: Upgraded electrical access for exhibitors with enhanced connectivity for guests, LED monitors and improved sound systems throughout meeting spaces, state-of-the-art digital signage with wayfinding technology
Strategic Benefits & Advantage
- Customer-Driven Decision: This move directly responds to buyer feedback requesting better price-point shopping organization
- Buyer Flow: The new location places MAGIC directly across from PROJECT and adjacent to OFFPRICE, creating better synergy between our events and allowing for easier cross-shopping between MAGIC, PROJECT, and OFFPRICE.
- Enhanced Experience: Central and North Halls offer excellent facilities, and we will maintain the same high-energy MAGIC atmosphere attendees expect
- Comprehensive Support Plan: We have robust communication and wayfinding strategies in place to ensure seamless navigation for buyers
- Business as Usual: All MAGIC programming, customer service standards, and brand experiences remain unchanged
We've Got You Covered
- Advance Communication: All buyers will receive detailed venue maps and wayfinding guides prior to and during the event
- On-Site Support: Enhanced customer service teams will be positioned throughout the halls to assist with navigation
- Digital Resources: Updated mobile app with interactive maps, new in-app messaging, and appointment setting features
- Clear Signage: Extensive wayfinding signage will ensure buyers won’t miss their opportunity to find their favorite brands
- Marketing Opportunities: Upgrade your marketing promotion through our new, self-service Exhibitor Resource Center by purchasing marketing bundles tailored to your business needs
The Bottom Line
This is simply a hall change – not a change to the MAGIC experience. You can expect the same exceptional customer service, innovative brand showcases, and networking opportunities that make MAGIC the premier fashion trade event you know and love.
Questions?
Our customer service team is ready to assist with any venue-related inquiries: cs@fashionbyinforma.com
All February 2026 Exhibitor Lists can be viewed here.
*August 2026 exhibitors coming soon
No, all on-site education sessions are free to attend with your attendee or exhibitor badge.
The event is located at the Las Vegas Convention Center, 3150 Paradise Road, Las Vegas, NV.
North Hall:
PROJECT
MAGIC
Central Hall:
MAGIC
OFFPRICE
South Hall:
SOURCING
Monday, August 10
9am - 6pm
Tuesday, August 11
9am - 6pm
Wednesday, August 12
9am - 4pm
We’ve negotiated a limited number of reduced-rate hotel rooms to make your trip to Las Vegas more affordable. Follow the link below for a list of participating hotels and to reserve your discounted room: Book Here
Service animals will be permitted on the show floor.
Only event staff and authorized media may take stills or video on the show floor.
A variety of food and beverage options are available on-site for purchase, both on and off the show floor. Please stay tuned for more information about food and beverage options and locations.
Shuttles:
We provide complimentary airport shuttles to get you to and from the Harry Reid International Airport, as well as complimentary shuttles to and from the show servicing the most popular hotels in Las Vegas.
LVCC Loop:
Use the Vegas Loop at the LVCC free of charge for fast, sustainable, and convenient transportation across the 200-acre LVCC campus. We are hosting Vegas Loop fees between Resorts World and the LVCC. There will be a small fee between Westgate and the LVCC. Get tickets here.
Las Vegas Monorail:
Directly connected to several hotels and the Las Vegas Convention Center, the Monorail is the easiest, fastest, and most convenient way to get from one end of the Strip to the other in just minutes. Get tickets here.
Please refer to the Transportation page for more details on transportation options.
Use the Las Vegas Convention Center Loop free of charge for fast and convenient transportation across the LVCC campus. Typical walk time between South Hall and Central / North Halls can take up to 15 minutes. The same trip on LVCC Loop takes approximately 2 minutes. Please refer to the Transportation page for pick-up and drop off locations, hours, and additional info.
Scooters are available at the Las Vegas Convention Center. Find your nearest Info desk for scooter rental location(s).
Yes, strollers are allowed on the floor during show hours only.
Attendees may bring roller bags and other personal belongings onto the exhibit floor. If you do not wish to carry your personal items, coat and bag check will be available for $10 per item. Find your nearest Info desk for coat and bag check location(s).
event planner + mobile app
Event Planner FAQs
From pre-planning to onsite to post-event, we’ve made planning and follow up easier than ever.
The integrated online event planner, accessible via desktop or mobile app, gives you access to event brand lists including brand contact details, lookbooks and booth numbers, interactive floor plans and maps, the on-site education and experiences, and more.
Plan and prepare so you can optimize your time at the event.
- Log in for a customized experience
- Search and discover brands in all events, by categories, price points, seasons, new exhibitors and more!
- View exhibitor contacts details and reach out prior to schedule appointments at the event
- Download exhibitor look books
- Explore interactive event maps
- Browse on-site education and experiences
- Create a personal agenda and plan your time on the event floor
- Stay in the know with important event updates
- Select categories for personalized recommendations
The event planner is accessible via desktop or mobile app.
**IMPORTANT EVERYONE MUST DOWNLOAD THE ALL-NEW MOBILE APP TO USE ENHANCED FEATURES & RECOMMENDATIONS.
Click here to download the app
**IMPORTANT EVERYONE MUST DOWNLOAD THE ALL-NEW MOBILE APP TO USE ENHANCED FEATURES & RECOMMENDATIONS.
Click here to download the app
To login, enter the email you used to register for the event and request a one-time password (OTP). Your unique code will be emailed to you immediately, and is valid for 10 minutes.
You must be registered as an attendee or exhibitor for MAGIC Las Vegas, PROJECT Las Vegas, and/or SOURCING at MAGIC Las Vegas to log in to the February edition of the event planner.
Your personal login credentials will be available around 2 weeks prior to event open. If registering within 2 weeks of the event, your login credentials will be sent within 24 hours of registering.
Still need to complete your registration?
Have you completed your attendee or exhibitor registration? If so, check your inbox for your attendee or exhibitor registration confirmation email and review the contact details you provided.
If you cannot find your confirmation email, please contact Customer Service and one of our show experts will be glad to assist you.
Email cs@fashionbyinforma.com or call: US +1 (877) 554-4834, International +1 (218) 740-6873.
Once logged into the event planner on desktop, or in the app, attendees can view the exhibitor list which can be accessed from the home page or navigation menus. Favorite a brand or exhibitor by clicking on the star icon right next to the brand name or when you are viewing the exhibitor profile. Build your own personalized favorites list which will be visible under “My Favorites” section.
Note: For the app event planner, you can also see lookbooks and sessions that you have favorited under “My Favorites”.
Education & Experiences is the home to all the sessions that will be taking place during the show days.
Once you are logged in, attendees will be able to mark sessions by hitting the “star” & “my schedule” button on the app & web respectively.
All such sessions will live under the “My Schedule” section of the app.
On your desktop: Once attendees are on the discover exhibitors page, you can use different filters ranging from categories, product interests, price points and more, once selected, these filters will be automatically applied to present you with your personalized filtered list.
On the mobile app: The same filters can be used by clicking on the “filter by” tab selecting the relevant filters & hitting the checkmark button.
Yes, all the exhibitors that are favorited on the desktop version of the planner will also be visible on the app if you are logged in.
For the agenda, sessions that are added to the schedule on the web will be visible under the “My Schedule” section on the app.
No, however once logged into the event planner on desktop, or in the app, you will have access to the brand contact information on their profile. View the exhibitor contacts email address, website to directly contact the exhibitor.
Exhibitors who have a “featured brands profile” will also include additional information about their brand or collections, including videos, downloadable lookbook, line sheet, and more.
Check back regularly to view the latest brand lists, show maps and happenings. New brands, happenings and event info is added daily leading up to the event.
ALWAYS check for updates to the mobile app in the App Store or Google Play Store to ensure you are seeing the most up-to-date version of the app. Be sure to allow notifications in your device settings to receive important show alerts!
To ask your questions or share your feedback email cs@fashionbyinforma.com or call: US +1 (877) 554-4834, International +1 (218) 740-6873.
You expressly assume all risks associated with, resulting from or arising in connection with your participation in and/or attendance at the Event. Informa does not make any warranty as to the Event in general, including, without limitation, in relation to: (a) the benefit or outcome of any sale, interaction or transaction you may have with any exhibitor, sponsor or attendee or (b) the benefit or outcome (commercial or otherwise) that you may achieve as a result of attending the Event. Informa and all entities within the Informa Group (as well as any employees or other representatives of the same) exclude all liability for any loss, injury or damage whatsoever that you may suffer in connection with or arising from the Event whether direct, indirect, consequential, special, incidental or punitive loss, injury or damage (including, without limitation, injury or disease to persons, property damage, theft, loss of profits, loss of business, loss of opportunity, loss of goodwill, loss or corruption of data or any other type of economic loss, injury or damage) or otherwise. For the avoidance of doubt, Informa shall not incur any liability whatsoever for any products displayed or sold by any exhibitor or sponsor at the Event.